3 Steps to Maximizing Leads and ROI for Real Estate Investors
by Fortune Builders
It doesn’t always take money to make money, especially when it comes
to real estate investing. The following 3 easy steps can boost your
lead generation and rocket the ROI of your real estate investing
business without having to open your wallet…
1. Respond to Inquires
Are you responding to prospects as quickly as you could be? It is
truly a mystery why some real estate investing companies and agents
bother to run ads or send out mail campaigns when they don’t bother to
pick up the phone when people call. That is just a waste of time and
money. How hard is it to at least pick up and tell someone you will
call them back, direct phones to a $5 an hour virtual assistant to take
down their information or simply set up auto reply messages for your
email? Just by answering or replying before the competition you can
dramatically increase your profits and deal volume. Don’t launch any
new campaigns or do any more networking until you have responded to all
your backed up leads and have committed to staying on top of them.
2. Make Every Client Count
Have you been frustrated by the antics of a store clerk or waiter in
the last month? How did that make you feel about that brand and
spending money there in the future? Ever been blown away by great
customer service? Wouldn’t you prefer to spend your money there, even
if the same product cost more because you felt valued and were treated
right?
Don’t you think your prospects think and feel the same way when
dealing with real estate investing companies and Realtors? You may be
busy, they may not be educated on the home buying or selling process,
they may not be dressed up and may not even be a good fit for your
business right now but you may never have the chance to earn their
business if you don’t take a few seconds to provide decent customer
service.
3. Referrals are Cheaper
Recognize that referrals and repeat business is far cheaper than
having to market for new prospects. The better you treat people the
more referral business you will get. If it costs $300 to generate a new
buyer or seller but just 15 minutes of your time to wow those you are
working with now, resulting in a dozen referrals over the next couple of
years, which provides the best ROI? It is true that they may not
always be served up on a silver platter so remember to ask for the
business and now you can market through your client’s social networks to
tell their friends and contacts about your real estate investing
business easily too.
go to Fortune Builders
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