Terrific Tweets of Angry Birds: Is Twitter Killing Real Estate Investing?
by Fortune Builders
Like it, love it, hate it or barely use it, Twitter can have a big
impact on your real estate investing business and not always for the
better…
More than just being an amazingly cost effective and fast marketing
tool for real estate investing Twitter is also crucial for managing your
reputation and customer service. Customer service? Yes, if you are in
real estate investing you are in a customer service business whether
you like it or not. It can work for you or against you, it’s your
choice.
Your Twitter feed can either be a magical solution for delivering
great customer service, building a great brand and doing more deals or
it can be a target for flocks of angry birds trying to knock you out of
business.
The problem with Twitter for real estate investors is that consumers
are now using it as one of their preferred methods of communication. If
they don’t get a call back or an email they are going to start blowing
up your Twitter page. This isn’t going to look good, especially if they
start ranting and scaring off your other buyers and sellers. So beef
up your ability to respond to enquiries and follow up quickly with
everyone.
No matter how great you are at real estate investing and follow up
there are always going to be issues or people who aren’t happy. There
will be some seller who feels cheated when they find out you are
flipping their house at closing for a fat $20,000 assignment fee or
there will be a buyer who’s AC breaks down the day after they buy or a
tenant who decides they don’t like the neighbors after signing a lease
and holding up your property for 2 weeks. Then there will be other
times you royally mess up.
These things happen, they will make it online and all you can do is
deal with it. You can curate, clean up and bury away but statistics
actually show that a certain amount of negative items on social profiles
actually increasing credibility – it looks real. Look at this as an
opportunity to wow, build a superior level of trust and win valuable new
real estate investing business.
Go out of your way to fix as many of these issues as you can. It may
cost you a little money but it is probably one of the best investments
you can make. People know that not everything goes perfectly when buying
or selling homes, what they want is someone who will be honest with
them and they can be confident will make things right when accidents
happen.
go to Fortune Builders
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