Does Your Real Estate Investing Business Need A Mobile App
by Fortune Builders
Are custom mobile apps the Must Have marketing tool for real estate investing companies this year?
Next to video marketing it is widely accepted that mobile marketing
is one of the most important differentiators between winners and losers
in business during the next 18 months. So does your real estate
investing business need its own mobile app in order to compete and win?
There are many ways to improve your mobile marketing capacity and
presence without having a mobile app. Optimizing your site for the
mobile web, reserving the .mobi extension of your domain name, building
on local search marketing and utilizing text and bulk SMS marketing can
all enable you to compete in the new mobile world.
However, there is no question that mobile apps are taking over the
real estate industry. Real estate investing pros must realize that they
are not just another channel for reaching buyers, tenants, sellers,
private lenders and other investors for sending repeat messages like
social media or for keeping brands at the forefront of prospect’s minds.
The best mobile apps are evolving into tools which are hard wired into
the daily lives of users and are becoming inseparable from their
everyday routines. It’s far better than magnetic marketing which draws
people back or social recommendations through friend’s Facebook
profiles. It is controlling the matrix that others live in.
How could this new breed of apps work for your real estate investing
company? What about an app which showed rent to own tenants how much
equity they were building up and helped them keep on track to take out a
loan? What about an app which helped prospective first time home
buyers improve their credit and manage their everyday spending and
savings so that they could buy a home from you faster? Perhaps even a
mobile app which calculated buyer’s equity and finances and alerted them
to opportunities to invest with you by buying new properties you are
flipping or as private mortgage lenders?
Unlike other forms of marketing prospects won’t be tapped into
numerous mobile apps for every industry. They will lock themselves into
one and grow with it. Will it be yours?
go to Fortune Builders
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